The story of Shoko started on April 19th 2009 with the vision to create unique ethical clothing for the everyday woman.
Our designer Daniela Koch was born in German Bavarian Alps and she showed a passion for designing clothes at a very young age. Her unique personal style, creativity and love for design, led her towards the creation of Shoko-Shop. She had and still has, a very specific goal when she started designing - making clothes from beautiful fabrics that put a smile on your face and make you feel comfy and special.
Manos our creative director, with his great passion for visuals and his ability to create lovely content, translated the vision and made it available to everyone around the world, through our online shop. Born in Athens Greece, Manos is always passionate about new innovative ideas and has a unique way to motivate his team. With all the love for rescuing cats and building teams to work with the same ethic and love as Daniela and Manos, the Shoko family grew.
Today we all call Shoko home♥
Daily life at Shoko is filled with creativity and inspiration. The whole process of creating a new clothing item starts with our designer sketching her first idea. Production is the process of making something from start to finish and it can be broken down into different steps, which includes cutting, sewing, quality control, photoshooting, marketing, processing orders, packaging and delivering the final product to our lovely customers.
For us, ethical behavior follows us in all steps of production. From the textile industry, to the tail end which are the people that are handling the packages that are delivered to our customers. We do this by using a made-to-order process that generates as close as possible to zero waste and ensures the respect of human work, while being conscious and respectful of the environment. Our first step towards transforming into an ethical brand, was our compostable packaging and our environmentally friendly tags with seeds of basil & tomatoes so you can plant them!
We always wanted to work in an environment that keeps on creating and evolving. We feel so very lucky that we found Prestige S.A. one of the few remaining fabric manufacturers in Greece. Slowly but surely after started working with them and their beautiful fabrics, we moved from our first 12 m² space in the city Center to the same neighbourhood in the suburbs of Athens. The building which now houses Shoko Shop used to be a cookie factory - sometimes we can still smell the cookies! Today we call Prestige S.A. our extended family, which also gives us the opportunity to monitor the fabric production up close (literally next door).
Today, many are enthusiastic about the idea of wearing handmade clothing. It is not only about saving money and going zero waste, it is also about giving back to the skillful people who make our clothes and supporting their craft. The zero waste movement, calls for the elimination of wasteful or unnecessary products. "We have a long way to go, and people are part of the equation."
As probably most of our loyal customers know we have a tremendous love for rescuing cats and also other animals that need our help. As romantic as it sounds, in a sense we believe that cats have brought us together, and made Shoko the family we are today. You can read more about our cat stories, following this link .
Our philosophy translates to our products being made with love that we happily deliver to all our customers around the world. Making our customers our friends, treating them with respect and love, steady but surely, made Shoko what it is today. Once you are a part of Shoko's daily life, you never want to leave.
We can’t thank you enough for your support in that beautiful journey.
With Love and purr.
The Shoko Team ( and the cats )
Watch more Videos here
Manufacturing & Marketing of Garments
T: +30 215 515 9642